Rigoberto Serano joins Fallon Health to serve Spanish-speaking elders in western Mass.

Worcester, Mass., August 28, 2017 ― Fallon Health, a nationally recognized, not-for-profit health care services organization, is pleased to announce the recent hire of Rigoberto Serrano as Senior Care Products Account Executive.

In his role with Fallon, Serrano is responsible for building relationships with internal and external referral sources throughout western Massachusetts to provide education about Fallon Health’s NaviCare® program within the Spanish-speaking community. He participates in outreach events, presenting program information to older adults and their caregivers who are looking for options to help them live safely at home in the community.

Fallon Health’s NaviCare line of business is a Medicare Advantage Special Needs Plan and Senior Care Options program that integrates care for adults age 65 or older.  A personalized primary care team manages and coordinates the NaviCare member’s health care by working with each member, the member’s family and health care providers to ensure the best possible outcome. The goal is to ensure that each member remains living as independently and safely as possible in the community.

Previously, Serrano worked as a geriatric services support coordinator for Greater Springfield Senior Services and as a case worker for the Department of Children and Families. Serrano was honored with a Latino Leadership Award by the Boy Scouts of America for his work with low-income and multi-cultural communities in Springfield and Holyoke.

Serrano speaks fluent Spanish and has a bachelor of arts degree from the University of Puerto Rico-Rio Piedras Campus. 

Serrano currently resides in Holyoke, MA with his family.

Carrie Wattu
Fallon Health
Corporate Communications Manager

About Fallon Health
Founded in 1977, Fallon Health is a leading health care services organization that supports the diverse and changing needs of those we serve. In addition to offering innovative health insurance solutions and a variety of Medicaid and Medicare products, we excel in creating unique health care programs and services that provide coordinated, integrated care for seniors and individuals with complex health needs. Fallon has consistently ranked among the nation’s top health plans, and is accredited by the National Committee for Quality Assurance for its HMO, Medicare Advantage and Medicaid products. For more information, visit fallonhealth.org.