Fallon Community Health Plan appoints Keith M. Ledoux to Senior Director of New Business Sales and Broker Relations

Worcester, Mass., August 14, 2007― Fallon Community Health Plan (FCHP), a nationally recognized health care services organization, is pleased to announce the appointment of Keith M. Ledoux to Senior Director of New Business Sales and Broker Relations. In this position, he is responsible for strengthening existing broker relationships and establishing new and innovative methods to generate net new profitable growth.

Ledoux held the position of Director of Channel Marketing until his recent appointment. Before coming to FCHP, Ledoux spent 12 years at Tufts Health Plan, where he most recently served as the Eastern Massachusetts Regional Sales Manager.

He graduated from Worcester State College with a Bachelor of Science degree in Mathematics, and concentrated his studies in actuarial science.

He is actively involved in a number of local and national organizations, serving as board member for the Corridor Nine, and is a member of the Massachusetts’ Association of Health Underwriters, the National Association of Health Underwriters, and the Westborough Athletic Boosters Association. Ledoux is also a licensed Massachusetts’ Health and Accident Producer.

A resident of Westborough, Ledoux lives with his wife and three daughters.

Lauren M. DiBenedetto
lauren.dibenedetto@fchp.org

About FCHP
Founded in 1977, Fallon Community Health Plan provides health care services designed to meet the unique and changing needs of all we serve. FCHP is the only health plan in Massachusetts that is both an insurer and provider of care. Our insurance and self-insurance product portfolio includes a variety of group and non-group health plan options (HMO, POS, PPO, as well as Medicaid and Medicare Advantage plans) featuring flexible and innovative benefit designs. Our uniquely developed provider networks offer high-quality, cost-effective, coordinated care and give our members access to physicians and hospitals throughout Massachusetts. We also offer a broad spectrum of health and wellness services and programs to ensure our members, at every stage of life, remain as healthy and productive as possible. As a provider of care, FCHP operates an advanced and completely integrated program that offers seniors and their caregivers an alternative to nursing home care. Our continued commitment to deliver high-quality health care and exceptional customer service has earned FCHP consistent ratings as one of the nation's top health plans. Both our commercial HMO and Medicare Advantage plans have been awarded "Excellent" accreditation by the National Committee for Quality Assurance.